To enhance the branding and customer experience for Coruja Beer, we partnered with Solid Dogma to develop an augmented reality (AR) app that brings beer bottle labels to life with animated art. This project was part of a special edition release aimed at amplifying the brand’s cultural and artistic identity.
The main objective was to activate the brand’s cultural power through art, creating an engaging and interactive experience for consumers. Utilizing AR technology, the app allows users to scan Coruja beer bottle labels and see animated art overlays that reflect the brand’s identity and artistic vision.
Solid Dogma brought together 9 distinct artists to create special guerrilla art labels. These labels were part of a collectible pack, each offering a unique AR experience. By scanning a QR code, consumers could download the app and watch the illustrations come to life.
Interactive Experience
Users enjoy a unique and engaging way to interact with the brand.
Enhanced Branding
The animated labels create a memorable and immersive brand experience.
Increased Engagement
The app encourages users to interact with the product, boosting brand loyalty and interest.
Cultural Activation
Showcasing animated art on labels connects the brand with cultural elements, enhancing its cultural relevance and appeal.
Campaign Success
The campaign “Apanha-as antes que voem” (Catch them before they fly) highlighted the fusion of physical and digital art, driving significant consumer interest and engagement.
