For Super Bock’s Dia de Não Valentim (DNV) campaign, we created an AI-driven contest on Instagram to engage users in a playful and interactive way, celebrating friendship over traditional Valentine’s themes.
Starting with a social media post, participants engaged with an AI assistant via DM. The assistant prompted them for a friend’s name, then generated a customized invitation image with a DNV-themed message. This image could then be shared on social media as the user’s contest entry. Our approach utilized personalized interactions to maximize engagement and viral reach.
Enhanced User Engagement
Interactive experience with custom-generated invitation images boosted social media sharing and participation.
Brand Affinity
Reinforced Super Bock’s branding by celebrating friendship, aligning with their values and resonating with their audience.
Increased Contest Participation
Simplified entry process led to high engagement and user-generated content.
